51 Sewing Stats for 2022
Knowing the latest sewing stats is essential if you are part of this industry. Read on to see the status of the sewing, crafting, and fashion industries in 2022. Knowing how these details may impact your sewing business if you belong to these industries is crucial.
Sewing has been around for centuries as a hobby and as an industry. Its popularity continues to grow as trends and fashion evolve. This remark implies that it will remain part of everyone’s culture in the years to come.
Because sewing has been booming through the years, industry leaders consistently monitor its market share and status.
Below are some surprising sewing stats for 2022. These insights will give you a wider understanding of this industry’s big and profitable.
Sewing has been existing for centuries. But, it is surprising that many are still unfamiliar with this skill. Read on to learn more fascinating facts and the latest sewing updates.
List of Contents:
Fabric, Craft, and Sewing Industry Trends and Outlook in the US
IBISWorld analysts constantly monitor the impacts of current events on the Fabric, Craft, and Sewing Supplies Industry, especially the effects of the pandemic. Their data contains information about the industry between 2002–2026. IBISWorld posted that the sewing industry has been continuously growing for decades.
#1 The Fabric, Craft, and Sewing Supplies Stores industry has experienced challenging conditions over the five years leading to 2022. The shutdown of schools and businesses in 2021 due to the pandemic has affected the sales of sewing retailers, increasing the demand for online and e-commerce sales.
#2 Discount department stores and online retailers became an intense competition that eroded demand for industry products and lowered industry revenue. Five years into 2022, industry revenue was projected to decline at an annualized rate of 1.4% to $3.9B. A decline of 2.5% in industry revenue is anticipated in 2022 alone, which is still credited to increasing competition from e-commerce and big-box retailers.
#3 Despite the anticipated decline in the Fabric, Craft, and Sewing Supplies Stores industry over the next five years (2022-2027), the industry is still expected to remain relevant as the economy recovers from the COVID-19 pandemic and e-commerce sales are projected to slow down.
#4 Michaels, Hobby Lobby, and Jo-Ann are the biggest companies in the US Fabric, Craft, and Sewing Supplies Stores industry, accounting for 79.9% of revenue in 2022. This industry has a total US market share of $4B in 2022, making it significant despite declining industry market growth.
Millennials Are Embracing Sewing and Crafting
An article in Forbes revealed that millennials are becoming interested in sewing. But, existing sewing and crafting retailers must be able to support this new market group’s creativity. Fabric and crafting retailer Joann stated that the industry must keep up with the changes.
#5 Joann has been in the industry for 75 years and has more than 849 stores nationwide.
#6 The growing millennial market inspired them to create a unique concept store in Ohio.
#7 They call the open space in the concept store Creator’s Studio. Newbies and experienced crafters come together to take classes and learn new skills in the Creator’s Studio. Crafters can rent sewing machines to finish their projects in this area.
#8 A concept store is where sewing enthusiasts meet and share their projects. In the concept store, novice crafters can also get inspiration for future sewing projects.
#9 Jill Soltau, President and CEO of Joann, declared that the studio helped them discover an exciting insight; that the DIY movement is the trend among millennials.
#10 The company welcomes changes to answer the needs of the new market group. It explains why they integrated a technology called the Craft Creator , a touchscreen kiosk that allows crafters to search for project inspirations.
#11 The studio also has a Cut Bar, a new shopping technology that allows crafters to buy their fabrics quickly. With the latest technology, crafters can select materials and do other tasks while the shop is preparing orders.
Customers are informed when their fabrics are ready for pick-up with a text alert. This initiative by Joann is only a tiny part, but the rest of the sewing and crafting industry is not yet prepared.
#12 Jennifer Moore, the editor of the Sewing Report blog, affirms that many crafting stores still operate as if in the 70s or the 80s, thus failing to attract customers from the new market group.
#13 She also added that newbie sewing and crafting enthusiasts buy their supplies online. Still, many of the crafts do not cater to the needs of customers below 40 years old. The Association of Creative Industries (ACI) has supporting data based on research.
#14 Based on ACI studies, the sewing and crafting industry has a total market share of $36 billion. The most significant chunk, 41% of the market size, comes from crafters between 18 to 34 years old.
#15 The 36 percent market share ranges from ages 35 to 54, while crafters 55 and above comprise 23 percent of the market.
The data indicate that sewing and crafting businesses do not have new marketing strategies. Despite the high number of sewing and crafting enthusiasts, traditional retailers do not get their share.
Technology and creativity have a significant impact on the buying behavior of consumers. It is high time that sewing and crafting supplies retailers adapt to current trends.
Sewing: A Recreation Rather than a Need
Below are a few surprising facts about sewing that are interesting and useful to know.
#16 In 2017, based on a survey by the British Heart Foundation (BHF) of 2,000 sewing participants, they found out that out of 10 adults, six cannot sew confidently.
#17 Research also disclosed that 23 percent do not know how to stitch on a button on their clothing.
#18 About four out of 10 do not know how to alter their trouser’s length, and 25% of the participants could not mend ripped garments.
#19 The survey also revealed that 16 percent would buy a new garment rather than repair damaged clothing, but this study contradicted the results with the current trend in the sewing industry.
#20 According to Jennifer Ward of Sewing magazine, sewing is booming in the UK. More sewing shows, artisan fairs, and online sewing stores are popping up.
#21 She also observed that craft stores like John Lewis are expanding their chain stores and online shops. She stated that these facts indicate that people are not losing interest in sewing but are using it as a recreation or hobby.
#22 Jennifer Ward also reported that some people do not sew because they think they don’t need to and not a lack of willingness or interest in the craft. Survey says that 6 out of 10 are willing to learn sewing skills.
#23 Interestingly, 55 percent of the participants willing to learn sewing are males.
#24 Jennifer Ward firmly believes that people see sewing as a recreational activity. She explained it by citing the BBC’s Great British Sewing Bee show, with around 3 million viewers.
#25 She also mentioned that in 2017, the sales of sewing machines kept rising regardless of the results of the BHF survey.
Sewing Makes Kids Smarter
#26 In India, Reynu Taandon, a famous fashion designer, believes that teaching sewing to kids enhances creativity. It also increases the brain’s ability to make new brain cells.
#27 According to another designer named Asha Gautam, sewing allows children to explore their imagination.
#28 She also mentioned that sewing lets children improve their motor skills. Since sewing involves eyes and hand coordination, sewing improves hands’ agility and precision.
#29 Both designers agree that sewing improves children’s focus and concentration. Since sewing skills need to focus on making the stitches, children with ADHD can learn to focus on the task; thus, sewing can help children with ADHD (Attention-deficit/hyperactivity disorder) focus.
#30 Since sewing can help improve children’s concentration and patience; this hobby may lead children to become more confident and independent.
Home-Sewn Clothes Are Making a Comeback
#31 Social media have renewed people’s interest in sewing. This fact was according to Helen Wilkinson and Caroline Somos. They are the hosts of the famous sewing podcast Love to Sew.
#32 They added their podcast on sewing has earned them more than 2.7 million downloads. They get around 30,000 downloads weekly, implying that people want to learn how to sew their clothes.
#33 The search phrase “sewing classes near me” has spiked in Google’s search trends over the past five years, signaling that more individuals want to learn about sewing and slow fashion.
#34 More people want to learn sewing because of craftsmanship. They know that hand-sewn clothing has better quality, according to Bernadette Banner, a fashion YouTuber.
#35 Mardel Backes, a sewing enthusiast, agreed with the idea that people sew not to save money. She revealed that she and her colleagues sew clothing because they want to come up with high-quality projects.
New Era for Home Sewing
In 2017, sewing and crafting supply retailers reported a huge sales increase.
#36 Over the past three years, more than a million people have taken up sewing, based on the research of the Craft & Hobby Trade Association(CHA-UK).
#37 The study also found that around 7.7 million now make their clothes as a hobby.
#38 Hobbycraft, one of the famous UK retailers, reported that their sales from sewing and knitting patterns increased by 60 percent in 2017.
#39 Primark also stated that their sales of sewing machines had risen by almost 30 percent. There have been surveys that many people in the UK do not know how to sew. But, research has shown an increased interest in learning sewing skills in the UK.
Interesting Facts About Sewing
Usha Sew, a blogger, enumerated a few fun facts about sewing. Read on for some interesting tidbits of sewing information.
#40 Cotton has a lifespan of 100 years and can even last longer if you take good care of it. Studies show that archeologists found many cotton fabrics in different archeological sites.
#41 Women stitch their buttons on the left side because they are expensive. Only wealthy women with helpers can afford them. Helpers, on the other hand, placed buttons on the left or wrong side of the garments, making it easier for them to button up their clothing without help.
#42 Zippers are more than a century old. They were invented in 1893 and were initially used in shoes and boots. As the years pass by, zippers become convenient additions to garments.
#43 Early Homo Sapiens had sewing skills. They use their sewing skills to stitch up furs, animal skin, and tree bark for their garments. Archaeologists believe that early people already knew how to stitch up clothing. They believe that this skill existed 25,000 years ago.
#44 It was Napoleon Bonaparte’s idea to put buttons on the sleeves. According to stories, Napoleon did not want his soldiers to wipe their noses on their sleeves. So he instructed the uniform makers to sew buttons on the ends of the sleeves.
#45 In the early years, needles were not made of metal. Archaeologists discovered that old needles were from ivory and bone.
Trend Forecasts in 2022
Every year there are many fresh ideas and trends to look forward to. This 2022, expect more exciting trends reflected in sewing and crafts. It has been quite a long time since most people were cooped up in homes, and it is high time to be experimental and be more liberating in terms of fashion.
Below are the trend forecasts in 2022 that will inspire you to go and sew out of your comfort zone.
#46 Indulge in intriguing and unexpected designs this 2022 with the Avant-garde. This style uses asymmetry, art-influenced patterns, plaid, architectural design, intricate layering or weaving, creative cutouts, sculptural styling, and unconventional materials.
Avant-garde allows you to be more creative, bring a personal touch to your style, and it is inexpensive, too. With Avant-garde, you are free to sew with unique fabric and materials like faux leather or cork fabric. You can visit the thrift store and look for old but exciting items that you can upcycle into something new.
#47 Be-jewel your clothing because sparkle is trending in 2022. Expect high shine not just on clothing but on everything. Use sparkling thread and sew with sequins fabric or use faux metallic zippers to add sparkle to your next project.
Alter the things you have lying around by sewing studs, rhinestones, rivets, and metallic embroidery. Add more bling to your outfit. Now you can go up and about and dress up to go out again.
#48 This 2022, the high-glam look is in. Look for celestial-inspired patterns that display voluminous sleeves, transparent and sheer fabrics, fitted silhouettes, metallics, and feathers. Be ready to step out of your comfort zone, as the after-dark aesthetic will make you wear what you have never donned before (pardon the pun).
Adorn your bags with designer locks, metal labels, strap connectors, strap arches, and metal handles. After-hour adventures and celestial home décor and accessories are emerging trends.
#49 Bright colors and solar shades are the current trends for 2022. Examples of rich tones include gold, bronze, fuchsia, marigold, amber, and electric blue. With this colorful trend, you can customize it to fit your style. Brighten everyday items like tote bags or pencil cases by mixing and matching primary and tertiary colors.
#50 Make way for the stripes and checker pattern as the new trend this 2022. Let your imagination run by choosing fabric patterns to combine to achieve the stripes and checker pattern. Piece together fabric squares to create a checkerboard pattern on your bags, quilts, tea towels, showers, curtains, etc. make a roll-up checkboard that you can carry around when you travel sewn from cork fabric or faux leather.
#51 Animal prints and fringe patterns are timeless but expect 2022 to have bolder and never-before-seen looks on these classic patterns. Expect zebra and tiger prints to replace the classic leopard and snakeskin patterns. Add faux fur to your clothing to make the design pop.
Modern fringe is a fresh trend off the hook. Combine this timeless trend with your glamorous attires, leather and western style, and sustainable and organic designs.